I wrote this a while back for a client. Their previous attempts to market to this segment produced Zero results. This lead generation letter sample not only produced leads (a respectable 1% response and some big $250,000 – $500,000 a year accounts), but several of the prospects called in crying. Yep, crying! That’s the first time I’ve ever had that kind of emotional response from a lead-gen letter.
Download Lead Generation Letter Sample Free Here…
Download the letter by clicking here… Ambulance Letter
Then I would love to hear your comments and insights below as to why this lead generation letter sample made such an emotional connection with prospects.
Please note the following techniques used in this letter…
- It leads with a big promise aimed at a core desire of the prospect.
- It leads with a very short first sentence that pulls the reader into the copy
- Critical: The sample amplifies the pains and challenges felt by the reader
- The letter establishes identification. “We’ve been where you are.”
- Next it offers a non-threatening call to action. Leaves the reader in control
- Finally, it ends with another story of rapid success
And… it contains two typos.
Here’s how to get started researching and writing your own lead generation letter…
First, know your market. What are their biggest desires? What are their greatest fears? What keeps them awake at night with worry and fear and regret? What is their greatest dream? For example, with many modestly successful entrepreneurs in the software business, they dream about cashing out big through buy out or public offering.
Second, what’s your call to action. For a lead generation letter, make it simple and non-threatening. Offer a free report, information online, or a casual, no-pressure conversation.
Next, what elements of proof can you work into your lead-gen letter? How long have you been in business, case studies, testimonials, mentioned in newspapers or trade rags?
Add a P.S.. Give them a final nudge, an extra reason to act now, another gift, promise to get rid of an additional pain…
Now write the letter to be only a page long. You may have to re-write a few times to make it read quickly. Keep the paragraphs short. Add a bullet list. Indent paragraphs. Anything to make reading easier.
Here’s another lead generation example that flooded my clients with 4000 qualified leads and over $200,000 in sales.
And if you want to know how to zero in on the best hot buttons, problems and desires in just 2 minutes click here to super-charge your lead generation emails and ads…
I look forward to your feedback or questions on writing your own million-dollar lead generation letter sample.