As business leaders, the actions we take in the market place come from the thoughts we have about the market.
Looking at the actions that many businesses are (or are not) taking, I’m convinced they are having some of the following thoughts…
“My customers will never leave me no matter how badly I treat them.”
“My competitors are slow and stupid so I don’t need to push any new initiatives forward.”
“This product or service couldn’t be improved on.”
“Those new trends will take years to materialize.”
“If it ain’t broke, don’t fix it.”
“Market forces will have no impact on our pricing in the foreseeable future.”
So, what are your thoughts about your market and competitors?